How Much Do Financial Coaches Charge? Unveiling the Costs and Value

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How Much Do Financial Coaches Charge?
How Much Do Financial Coaches Charge?

Are you curious about how much do financial coaches charge? You’re not alone. Many people wonder about the financial coach cost before diving into this potentially life-changing partnership. So, how much do financial coaches cost?

Whether you’re looking to get your budget on track, navigate debt repayment, or make smart investment choices, understanding the fees involved is crucial.

In this article, we’ll explore the typical rates and fee structures of financial coaches. You’ll learn what to expect in terms of cost and how to weigh that against the potential benefits.

Here is a table summarizing the typical costs of hiring a financial coach based on the search results:

This table provides an overview of the typical costs associated with hiring a financial coach, including the various fee structures and their respective costs.

Fee TypeTypical Cost
National Average Hourly Rate of a Financial Coach$75 – $600, national average $257
Financial Coaching Package FeesRange from a few hundred dollars to $5,900 annually
Flat Annual Fee For Hiring a Financial Coach$2,000 to $7,500

Is the investment in a financial coach worth it for your specific financial goals? We’ll help you answer that question.

Summary How Much Is a Financial Coach?

  • On average financial coaches charge between $100 and $300 per hour, with comprehensive coaching packages ranging from a few hundred to up to $6,000. This range reflects the diversity in services and expertise levels, suggesting that the value derived from coaching is as variable as the pricing itself. While this answers the core query, the nuances of each coaching relationship can significantly affect the overall value and cost.
  • Service Spectrum and Pricing Models: Financial coaching fees vary greatly based on the coach’s experience, specialization, and the complexity of the client’s financial situation. Coaches might offer one-time consultations, ongoing monthly engagements, or comprehensive packages, each with its own set of benefits tailored to different financial needs and goals.
  • Value vs. Cost Evaluation: It’s crucial to weigh the potential financial savings and literacy gains against the cost of hiring a financial coach. Considering Americans lost over $352 billion due to financial illiteracy, the investment in a coach could potentially offer returns far exceeding the upfront costs.
  • Financial Goals and Coaching Fit: Understanding your personal financial goals and challenges is key to determining the right type of financial coaching for you. Whether it’s debt management, budgeting, or investment planning, the right coach can provide personalized advice and accountability to help you reach your financial aspirations.

How Much Does a Financial Coach Cost?

Coaching fees vary by coach – based on how long you’ll be working together, how often you’ll meet, your goals, the difficulty of the project, and whether you’ll be working one-on-one or in a group.

Every Financial Coach is different. So I can’t accurately say  “a financial coach will cost you $X.” What I can give you is, an idea of what to expect and a range of what you can expect a financial coach to cost. And a variety of ways a financial coach can help you. From there, you can determine what you want and how much it could cost.

What is the value I will receive?

  • Financial coaches can range in price from a few hundred dollars to thousands of dollars.
  • A National Financial Educators Council study shows on average, financial coaching rates are about $250 an hour
  • An ongoing Financial Coaching relationship is anticipated to cost $150-$250 per month, and can be one-time or on-going.

How Much Do Financial Coaches Charge?

There are several ways a Financial Coach can structure their fees:

  • A 1 time, single issue flat rate fee
  • Hourly or flat fee per session
  • One issue or topic
  • An Ongoing Package Fee,
  • Hourly, Monthly or Flat Fee
  • Annual rate
  • More comprehensive
  • Percentage Fee
  • Based on your net worth or income

How Much Does a Financial Coach Charge Per Hour?

When researching financial coaches, the question of “how much per hour?” often comes up. Rates can range widely from $75 to $600 per hour, with $257 as the national average according to the National Financial Educators Council.

A review by the National Financial Educators Council found coaches charge from $75 to as much as $600 an hour. $257 was the national average.

National Educators Council

As a general guideline, reasonably experienced financial coaches tend to fall between $100-$300 per hour. Keep in mind that cost depends heavily on factors like years in practice, specialized credentials, and breadth of services offered.

However, rather than fixating solely on hourly rates, consider value based on your goals. The most expensive coach isn’t necessarily the best fit. Here is the approach I recommend to clients:

  1. Articulate Your Goals What specific financial outcomes do you want to achieve in the next 3-6 months? Get ultra clear on priorities.
  2. Research Coaches Search for professionals with specialized experience related to your goals. Cross-reference credentials and client testimonials.
  3. Interview Multiple Options Have exploratory calls, ask about ideal client experiences, get fee breakdowns. Take notes on fit.
  4. Evaluate Value Compare long-term value delivered versus purely hourly rates. The coach who gets you better results may bill more per hour but save you exponentially more over time.

I suggest establishing packaged engagements based on defined goals rather than open-ended hourly commitments. Ultimately what matters isn’t dollars and hours, but meaningful progress towards your unique financial targets through trusted guidance.

The right coach empowers you with lasting skills, resources, and confidence to thrive financially.

Let me know if you would like to discuss your situation in more detail – I offer free consultations to examine best-fit coaching services for your needs and budget. Together we can determine the most strategic level of support.

thing they want to achieve. The value is the relationship, not the individual sessions or hours.

Financial Coaching Packages & Fees

When considering working with a financial coach, one of the first questions that comes up is – how much does it cost? I find that multi-month coaching packages often provide the best value compared to hourly rates.

For a personalized 3-6 month financial coaching engagement, fees typically range from $500- $1,500 per month. The investment depends on several factors:

The Financial Educators Council looked at the average cost of financial coaching packages throughout the country. The prices range from a few hundred dollars to over six thousand dollars.

  • Level of Customization – Is this 1-on-1 focused financial planning and regular check-ins? Or a small group workshop-style approach? The more individualized, the higher the monthly rate.
  • Time Commitment – More frequent meetings and longer sessions will correlate to higher monthly packages. Most clients need 2 hours/month minimum for meaningful progress.
  • Resources Included – Printable workbooks, custom Excel trackers, secure online vaults for documents, video tutorials, templates, etc. These comprehensive resources are factored into fee levels.
  • Preparation Work Required – Coaches may discount packages if a client has extremely organized financial records versus needing extensive documentation organization beforehand.

I structure 3 tiers of coaching packages based on the above criteria. My Bronze level runs around $500/month for more self-directed clients needing just periodic guidance. The Platinum tier is completely customized 1-on-1 planning for $1,500/month with weekly meetings, resources, and unlimited query responses.

I’m happy to provide free 30 minute consultations to discuss your unique situation and map out a tailored financial coaching plan that provides maximum value within your desired budget range. Investing in knowledgeable guidance breaks through financial sticking points so you can confidently pursue your money goals!

What Does A Financial Coach Do And What Is Included?

As a retired financial planner turned financial coach, let me share my experience. I know firsthand how confusing and intimidating money issues can be. When I was just starting out, I felt overwhelmed trying to manage debt, budget properly, save for the future – the whole nine yards!

I wish I had a trusted guide to help me navigate things back then. Someone to listen without judgment, encourage me to take control of my finances, and break complex topics down into bite-sized pieces. That’s why I decided to become that resource for others in my coaching practice today.

My clients run the gamut – young professionals wanting to pay off student loans, parents saving for college, couples planning retirement. They often come to me with a specific goal in mind, like improving their credit score or making a big purchase.

Financial coach Financial Planning

Together, we create personalized action plans with reasonable milestones so they can succeed. I offer expertise and accountability while they do the work. Some folks prefer email check-ins while others like regular video calls. We figure out what works best.

As time goes on, we revisit their plans as situations change – a raise at work, a new baby, you name it. For long-term clients, I put together comprehensive written guidance on investments, estate planning and more.

The point is that I’m here to meet you where you are on your financial journey. Maybe you just need to create a budget and debt reduction support. Or perhaps you want to develop a complete retirement strategy. My job is to listen, encourage and guide you towards the education and tools you need to feel equipped and empowered.

So if you’re looking for a judgment-free soundboard, accountability partner, and knowledgeable coach, I’m here! Let’s have a chat about how I can help you move forward feeling more financially fit and prepared.

Read this article about What You Could Expect From Working With a Financial Coach for a more in depth look

How Does a Financial Advisor Compare to a Financial Coach

What is the difference between different types of financial professionals? Financial coaches do not offer investment advice or insurance for a commission, and they solely charge a fee. Coaches or financial advisers that work for a fee often give complete counsel without a conflict of interest.

FeatureFinancial AdvisorFinancial Coach
Services OfferedManages investments, may sell insurance and annuitiesProvides guidance on budgeting, debt repayment, and financial planning
Investment AdviceOffers specific investment recommendationsDoes not provide investment advice or manage investments
CompensationFee-only, fee-based, commission-basedTypically charges a flat fee or hourly rate
Main FocusPortfolio management, financial planningFinancial education, behavior change, goal setting
Value AddedAims to optimize investment returns, tax planning, estate planningFocuses on increasing income, reducing expenses, creating an emergency fund, and saving time
LicensingLicensed to manage investments and sell financial productsGenerally not licensed to sell financial products or provide investment management
Fee for $250,000 Investment PortfolioApproximately 1% annually (e.g., $2,500)N/A (does not manage investments)
ObjectiveTo grow and protect wealth through comprehensive financial planningTo empower clients to independently manage their finances effectively

This table highlights the distinct roles that financial advisors and financial coaches play in an individual’s financial well-being. While financial advisors are more involved in the direct management of assets and financial planning, financial coaches focus on educating and empowering clients to make sound financial decisions on their own.

Is A Financial Coach Worth It? 

Eighty percent of adults wish they could spend more time with their friends and family. For many people, they  cannot place a monetary figure on time.

“You can have more time or more money.  You can’t have both”

– A wise mentor of mine many years ago

To illustrate the value of a financial coach and the considerations involved in deciding whether to hire one, I’ve created a series of tables that encapsulate the key points:

Financial Coaching Value Proposition

Time InvestmentFinancial coaching can save significant personal time that might otherwise be spent on learning and managing finances.
Motivation & AccountabilityCoaches provide motivation and accountability, often lacking when managing finances independently.
Professional ExpertiseCoaches bring expertise that can lead to better financial decisions and strategies compared to going it alone.
Personalized GuidanceCoaches offer personalized advice tailored to individual circumstances, goals, and challenges.

“97% of Americans aren’t spending enough time on their finances”

The average time a person spends on their finances

Checklist for Cost vs. Value Analysis of Financial Coaching

  • Understand the Cost of Financial Illiteracy: Acknowledge that a lack of financial knowledge can lead to significant financial losses, which amounted to an average of $1,389 per person in the U.S. in 2021.
  • Evaluate the Cost of Hiring a Financial Coach: Consider the fees charged by financial coaches, which can vary based on experience, services, and location.
  • Assess the Potential Savings: Factor in the potential savings from avoiding costly financial mistakes, improved budget management, and efficient financial planning.
  • Consider the Intangible Value: Reflect on the value of increased financial literacy, reduced stress, and the peace of mind that comes with having a structured financial plan.

Financial Coaching Outcomes

Reduced Investment RiskCase studies show that financial coaching has helped individuals avoid significant financial losses by providing strategic advice and risk management.
Improved Financial LiteracyDigital tools and personalized coaching have been effective in increasing financial literacy and action item completion among users.
EmpowermentFinancial coaching empowers individuals to take control of their finances, leading to long-term benefits beyond immediate financial gains.

Checklist to Determine If Financial Coaching Is Right for You

  • Readiness for Change: Confirm your willingness to embrace new financial habits and strategies for improving your financial health.
  • Commitment to Learning: Ensure you are open to learning and understanding the complexities of personal finance with the guidance of a coach.
  • Value of Expertise: Decide if having access to professional financial advice and personalized coaching is valuable to your financial decision-making process.
  • Time vs. Cost Prioritization: Determine if the value of saving time and reducing financial stress outweighs the cost of hiring a financial coach.
  • Desire for Personalized Guidance: Consider whether personalized financial coaching aligns with your financial goals and the level of support you need to achieve them.

These checklists can help you systematically evaluate the cost-effectiveness of financial coaching and whether it aligns with your personal financial goals and circumstances.

Who Benefits From a Financial Coaching?

  • I am ready to learn about money and manage my finances. And feel confident about it.
  • I have read the blogs and books and experimented with spreadsheets. But I feel even more confused and stuck.
  • I am sick of struggling and ready to make progress
  • Know it’s time to let go of old beliefs about money and learn what really works
  • I don’t even know where to begin, and feel scared by finances.
  • You’re hesitant to try again since you’re not sure how things will turn out

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Note: The content provided in this article is for informational purposes only and should not be considered as financial or legal advice. Consult with a professional advisor or accountant for personalized guidance.

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The information here is for information purposes only, and not guaranteed to be accurate.  The information may not be full and complete.  This is not investment, insurance nor tax advice. You should talk with your financial advisor or accountant to figure out which of your options is best for you. does not provide legal or tax advice, and the information provided is general in nature and should not be considered legal or tax advice. Consult an attorney, tax professional, or other advisor regarding your specific legal or tax situation. takes no responsibility for the current accuracy of this information.


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